Electric Dreams, Expensive Reality: Ford's Fathom Truck Falls Short on Promise Ford's latest attempt to crack the electric vehicle (EV) market with the "Fathom" pickup truck has been priced at $28,350.
This is far from the affordable option many had hoped for.
The sticker shock is compounded by destination and delivery charges of $1,595, which brings the total cost to $29,945 – just shy of the $30,000 mark repeatedly touted by Ford's CEO as a benchmark for its upcoming electric vehicles.