The Odyssey's Secret Star: How Imax 70 mm Became a Box Office Phenomenon The marketing campaigns surrounding Christopher Nolan's The Odyssey have been as much about hype as they have been about promoting the movie.
But what's truly remarkable is not the cinematic spectacle itself, but rather the lengths to which fans are going to experience it in Imax 70 mm. Fans like Mike Rohlfing, who traveled over 900 miles round trip from St.
Louis to Grand Rapids with his family, exemplify the zeal driving interest in these high end screenings.