Bullty

Euphoria Makeup Artist Reflects Jules' Power and Sexuality

· news

The Evolution of Euphoria’s Beauty Standard: A Commentary on Maturity and the Male Gaze

The latest season of HBO’s critically acclaimed drama series Euphoria has introduced a refreshingly restrained approach to makeup. Makeup artist Donni Davy’s work effectively conveys the complexities of the characters’ struggles with identity, power, and the male gaze.

At the heart of the show lies the idea that maturity is not just about age but also about self-discovery and empowerment. The protagonist, Rue, exemplifies this concept as she navigates the harsh realities of young adulthood while struggling to survive without compromising her artistic vision. In contrast, Jules embodies a more calculated approach to maturity, deliberately curating her appearance to appeal to the male gaze.

Davy’s use of red lips and black eyeliner on Jules serves as a commentary on the objectification of women in society. By giving Jules a “little baby doll-like” look, Davy subverts traditional notions of femininity, highlighting the tension between Jules’ desire for creative expression and her need to conform to societal expectations.

Rue’s minimalist aesthetic is a powerful commentary on the commodification of beauty. Without any makeup, Rue is stripped bare, both literally and figuratively, symbolizing her loss of autonomy and self-worth. This stark visual representation underscores the show’s critique of the beauty industry’s exploitative nature, where women are reduced to mere objects for male consumption.

Cassie serves as a fascinating case study in the evolution of Euphoria’s beauty standard. As she navigates digital content creation, Cassie’s makeup becomes increasingly glamorized, reflecting her desire for attention and validation. Davy’s use of heavy eyeshadow, contouring, and fake freckles comments on the ways women are socialized to conform to societal beauty standards.

When Cassie ventures into the world of OnlyFans, her look undergoes a dramatic transformation, becoming “sexier and fiercer.” This shift highlights the tension between Cassie’s desire for creative expression and her need to commodify her body. Davy’s notes on Cassie’s transformation comment on the ways women are forced to navigate online fame, where their bodies become a currency for attention and validation.

The evolution of Euphoria’s beauty standard is a powerful commentary on the complexities of female identity and the constraints placed upon women by patriarchal norms. As Davy navigates the characters’ struggles with maturity, power, and the male gaze, she effectively conveys the ways in which women are socialized to conform to societal beauty standards.

As we watch the characters navigate their complex lives, we are forced to confront our own complicity in perpetuating these beauty standards. Euphoria serves as a critique of the beauty industry’s exploitative nature, highlighting the need for a more nuanced understanding of female identity and the constraints placed upon women by patriarchal norms.

Ultimately, Euphoria’s latest season offers a thought-provoking commentary on the evolution of beauty standards in society. As we navigate our own complex lives, it is essential to remember that true maturity lies not in conforming to societal expectations but in embracing our unique struggles and complexities.

Reader Views

  • CM
    Columnist M. Reid · opinion columnist

    The true brilliance of Donni Davy's makeup artistry lies not just in its aesthetic appeal but also in its deliberate subversion of traditional beauty standards. However, we mustn't overlook the ways in which Euphoria's portrayal of female characters' relationships with their bodies can be problematic. For instance, Rue's nudity is often gratuitous and objectifying, rather than empowering. This tension highlights the challenges of navigating feminist critique through mainstream media, where the very tools used to challenge patriarchal norms can sometimes perpetuate them.

  • EK
    Editor K. Wells · editor

    The article's focus on Donni Davy's makeup artistry as social commentary is intriguing, but what about the impact of Euphoria's beauty standards on its younger audience? While Jules' bold aesthetic may subvert traditional notions of femininity, it also reinforces the idea that women must conform to certain visual expectations in order to be seen and accepted. This message could be problematic for impressionable viewers who are already struggling with body image issues. A more nuanced exploration of this concern would add depth to an otherwise insightful analysis.

  • AD
    Analyst D. Park · policy analyst

    The article correctly identifies Donni Davy's deliberate choices in makeup design as a powerful tool for social commentary. However, it neglects to discuss how Euphoria's portrayal of beauty standards may perpetuate unrealistic expectations and unhealthy comparisons among young viewers. The show's focus on makeup as a means of self-expression and empowerment is admirable, but it's essential to consider the long-term implications of idealizing heavily made-up faces, particularly for vulnerable audiences. A more nuanced exploration of this concern would add depth to the article's analysis.

Related articles

More from Bullty

View as Web Story →